WINNIPEG, MB – Brett-Young Seeds Limited is pleased to announce its recent Certified Partnership with TWCA (Turfgrass Water Conservation Alliance) as of Spring 2017.
At BrettYoung, we recognize that water conservation is a primary concern for our customers. As a Class-A Member of TWCA, BrettYoung will bring to market turfgrass varieties that have been rigorously tested to meet the most stringent criteria of water usage and conservation methods. Currently, BrettYoung is the only TWCA Class-A Member in Canada.
“BrettYoung is a leader in bringing world class genetics to market and ensuring we are meeting our customers’ evolving needs. We’re confident that partnering with TWCA will allow us to continue to be at the forefront of technology developments in plant breeding. This partnership will ensure BrettYoung turf products are delivering the utmost water conservation benefits” says Wayne Unger, Vice President for BrettYoung’s Forage and Turf business unit.
The main goal of TWCA is to combat the rising concern of depleting water resources. The Turfgrass Water Conservation Alliance qualifies grasses that demonstrate a statistically significant water saving potential over conventional varieties of the same species.
Jack Karlin, the Program Director for TWCA adds “BrettYoung’s membership in TWCA is a real testament to their commitment to conservation and shows their vision for the future. We’re really looking forward to working with BrettYoung to promote drought tolerant turf and make every drop count.”
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BrettYoung is a privately owned agribusiness with headquarters in Winnipeg, MB, Canada. Proud of our 80+ year history in agriculture, we employ approximately 200 people in 5 processing and distribution facilities in Canada and in various sales territories across North America serving customers in three distinct markets: (1) BrettYoung partners with growers to produce forage and turf seed for export to 40 countries around the world; (2) BrettYoung provides crop input solutions to Canadian and US farmers, including BrettYoung canola and forage seed, Elite® brand corn and soybean seed and Lallemand® biological growth promoting technology, BioBoost®, for canola and soybeans; and (3) BrettYoung provides a wide range of products and services to professional turf and reclamation markets in Canada.
TWCA is a 501 c3 non-profit dedicated to water conservation and committed to preserving the ecological benefits of turfgrass in our managed environments. Utilizing a multi-year, multi-site trialing process based on the third party peer review of objective data, TWCA qualifies the most drought tolerant cultivars from each species of turfgrass. Cooperating with private research farms and universities; TWCA’s cooperator network includes fifteen sites across North America ranging from southern California into Quebec and Alberta. With nearly 140 members including seed producing companies, sod growers, landscape companies, academic, and government members at all levels of government, TWCA has a comprehensive view of the importance of drought tolerant turf to both the livability and sustainability of communities around the world.
For more information about this announcement contact:
TWCA (Turfgrass Water Conservation Alliance
BrettYoung is trademark of Brett-Young Seeds Limited. Elite is a registered trademark of La Coop fédérée. Lallemand and BioBoost are registered trademarks of Lallemand Inc.