Winnipeg, MB – November 9, 2020
BrettYoung’s Wholesale Forage & Turf business unit unveiled an updated name, logo, and brand promise as part of a business unit-specific initiative, with the business unit now known as BrettYoung Seed Solutions. The initiative intends to help the company’s customers better understand the breadth of BrettYoung’s wholesale products and services and more clearly communicate its value proposition.
“We have served wholesale forage and turf customers for over 85 years. Over this time, our business has continued to grow and evolve. BrettYoung Seed Solutions embodies the values, customer-centric focus, and outstanding service our customers have come to expect.” says Darrell Dziver, VP Seed Solutions.
BrettYoung Seed Solutions was developed through a collaborative team process and reinforces the commitment to continually search for better ways to serve the company’s customer’s business. It also reflects on BrettYoung’s entrepreneurial roots, market knowledge, and relationship-oriented focus, valuing customers as partners.
“We are really in the business of providing customer solutions – whether that’s seed sourcing, meeting tight delivery timelines, custom blending, custom packaging, or even seed enhancements through coating.” says Wayne Unger, VP Seed Solutions.
Along with this news, BrettYoung is pleased to launch the BrettYoung Seed Solutions brand promise. The narrative was developed to encompass all aspects of the Seed Solutions brand.
Our company first got its start hand-harvesting Canada’s native grasses along roadsides. We saw the hardy species of clover, bluegrass, and wildrye not only as an asset to our own country but for the value they could bring to others.
We went from trading truckloads of forage and turf seed with our Canadian and American neighbours, to exporting container loads of seed to China and Europe.
You don’t just get into business by the truckload before building relationships. Our team brings a personal touch to all that we do. We work with growers to maximize quality and yield. After harvest, the seed is transported to our accredited processing facilities, where its cleaned, analyzed, coated or treated, blended, bagged, shipped, and tagged according to our customers’ specifications.
Our team pays as much attention to market and crop conditions as it does to managing seed production. Our people are the futures market. They gather information on pricing and growing conditions from around the world and share it freely with customers – and even our competitors. We do this because its a small industry where we’ve got faces to names. We don’t spend a lot of time marketing ourselves – instead, we meet in person to learn about people’s businesses and needs. We don’t pitch ourselves to potential customers – we let our experience, problem-solving abilities and customers’ success speak for us.
In the seed industry, challenges and problem solving is the only constant. We’re up against narrow windows for delivery, sometimes doing 12 months of business in 60 days. We’re up against Mother Nature, the fluctuating crop and market conditions worldwide, and logistics for fulfilling customers’ large-scale orders right when they need them – and that’s before we customize the bag size, design and tag to each customer’s unique needs.
But we know we’re only as good as the latest solution we find to grow your business. We’re continually searching for ways to benefit your business. And even if the benefit to us isn’t immediate, it always comes through long-term. Because the best way to market ourselves is to build long-lasting trust and relationships with our customers and industry partners. Growing your business is our business, after all.
BrettYoung Wholesale Forage & Turf Business Unit Announces BrettYoung Seed Solutions
